Quality Policy

Our Quality Policy highlights the essential elements of our commitment for excellence, to sustainably create value and to effectively build trust.
  • Guarantees product safety and full compliance by respecting our policies, principles and standards with full transparency.
  • Ensures and enhances preference and consistency to delight customer by valuing what they value and by offering products and services that always meet or exceed their expectations.
  • Continuously challenging ourselves to improve the quality management system to guarantee product safety, prevent quality incidents and eliminate defects through the review of quality objectives and results.
  • Encouraging participation and promotion of quality responsibilities amongst all employees and third parties through standards, education, training and coaching, supervision and effective communication.
  • Engages everybody’s commitment across our complete value chain and at all levels of our organization to build the Serena’s Quality mind-set.

Quality Control

Quality Control is Product oriented and Quality Assurance is Process Oriented. We at Serena ensure that product quality is maintained or improved and manufacturing errors are reduced or eliminated through constant monitoring with well-defined System at various stages right from Vendor’s Place till Finished Product. Serena has In-house analytical laboratory for Chemical and Physical analysis. Quality Assurance is a monitoring of processes and an associated feedback loop that confers error prevention. This can be contrasted with quality control which is focused on process output.

Each and every packet of Product is subject to strict Quality Compliance. From the sourcing of ingredients, to product development, to the processes and technologies we employ to produce our products, to ensuring security of supply to global markets…we are committed to meeting and exceeding the expectations of our customers.

Our portfolio is fully anchored in food fortification, which means that our customers – and our customers’ customers - can rely on the quality of the products they buy, which principally means they meet the highest quality standards. Where relevant, they are complemented by a fully compliant regulatory profile supported by documentary evidence.

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